MOBILEMOBILE: HOMEHow do you engage with an increasingly "always-on" society? As mobile technology becomes increasingly sophisticated, so it is beginning to live up to its potential. A mobile phone is no longer just a calling and texting device, it can be an internet browser, an mp3 player, a PDA, digital camera, and a remote control device with which to interact with Bluetooth and 2D codes in our environment. And now a new class of consumer electronics device is rapidly emerging - the Mobile Internet Device which is fast becoming adopted by a variety of people including Generation Y Social Networks, Multi-media Enthusiasts and Business Application Users. Mobile is no longer a supplemental channel to leverage traditional campaigns, but a stand-alone medium to reach a target market. At OOH! we create applications and concepts to deliver campaigns onto people's mobile phones. Our methods ensure we engage only with interested people and in a way that makes them want to share the experience with their friends. From BLUETOOTH solutions that link our ambient campaigns to digital via mobile, to BRANDED MOBILE APPLICATIONS that delivers branded news, info and engaging mobile content, to MOBILE COMMUNITIES in which people can create their own profiles, make friends, participate in chat rooms, share blogs and upload/download content all via mobile. Unique virtual engagement, where people don't just experience a brand, brands also experience people! |