March 2009 - OOH! MAKES THE CITY RETHINK ITS NUMBERS
To promote next weeks release of the film 'Knowing' OOH! launched clouds in the shapes of numbers that drifted around the city mile, prompting city folk to see numbers in a very different light.
'Knowing' starring Nicholas Cage premiers this week. In the film seemingly random numbers written by a child for a time capsule back in 1958 are found to predict future disasters, if only our financial institutions were as fortunate!
After releasing hundreds of 3ft clouds we followed up with projections onto financial institutions such as the Bank of England asking them "What Happens When The Numbers Run Out"
Watch the video on You Tube here.
